Fresh Produce Never Felt So Good
We want women to let their true colors shine. Proudly 95% Made in USA​!
Discover Our Signature Styles
We are committed to selling colorful, comfortable clothing for every woman, every size, every age - for everyday. Â
SHOP CUSTOMER FAVORITES
Celebrating Our Community
Our brand resonates with customers through a shared experience of getting outdoors and living life with a vacation state of mind.
SEE WHY WE LOVE FRESH PRODUCE40+ Years of Color and Comfort!
Click through a colorful timeline of our brand below
A Fresh History
Husband-and-wife founders combined their entrepreneurial spirit and love of fashion to start selling screen printed T-shirts to visitors at the 1984 Los Angeles Olympics.
What began as a small T-shirt line blossomed into Fresh Produce: a colorful clothing brand inspired by the emotions, colors, and relaxed spirit of beach life.
Live Life, Enjoy Color
We don't just make colorful clothes. We make clothes that lift your mood, boost your confidence, and bring vacation home.
Each piece is designed to capture the carefree feeling of sunshine, sea breezes, and everything you love about warm weather.
40+ years in, our love for 100% cotton, quality fabrics is as strong as ever.
Made Here, On Purpose
Community has always been part of our DNA. From prototypes to production, we stay hands-on to ensure our design vision is consistently delivered.
By partnering with local Los Angeles makers for production and assembly in the USA, we proudly support our community, because Made in the USA is good for everyone!
Passion for Our Customers
Fresh Produce has never just been about the business, it’s about connecting with women and building confidence and empowerment through colorful, comfortable clothing.
We couldn’t walk away from something we’ve all built together. After all, a girl’s best friend might just be a great cotton dress, and her inner shine is the most important accessory.
𓇼 Let's Connect 𓇼
Visit us on Facebook and share the memories you’ve made in your favorite Fresh Produce styles, the places you’ve gone, the moments you’ve celebrated, and the little joys in between. We'd love to hear from you!
OUR COMMITMENT TO YOU
We Bring Happiness to Everyday Living.
With high-quality 100% cotton fabrics and colors that uplift your soul and spirit, we help every woman feel her brightest, boldest self.