About Us

Fresh Produce Never Felt So Good

We want women to let their true colors shine. Proudly 95% Made in USA!

A woman wearing a purple dress and headband walks and smiles on a sandy beach near the ocean, with gentle waves in the background under a clear blue sky.

Discover Our Signature Styles

We are committed to selling colorful, comfortable clothing for every woman, every size, every age - for everyday.

A light blue card with white text sits on maps and travel photos. The card reads: Whether this is your first visit or youre our loyal friend, we are so glad youre home!.

Celebrating Our Community

Our brand resonates with customers through a shared experience of getting outdoors and living life with a vacation state of mind.

SEE WHY WE LOVE FRESH PRODUCE

40+ Years of Color and Comfort!

Click through a colorful timeline of our brand below

Several blue tags and two long white bands, all labeled Fresh Produce, are scattered on a wooden surface. The tags are rectangular with a hole punched in one corner. The scene is bright and organized.

A Fresh History

Husband-and-wife founders combined their entrepreneurial spirit and love of fashion to start selling screen printed T-shirts to visitors at the 1984 Los Angeles Olympics.

What began as a small T-shirt line blossomed into Fresh Produce: a colorful clothing brand inspired by the emotions, colors, and relaxed spirit of beach life.

A woman in a light green sleeveless top and beige skirt smiles while standing on a beach with waves and rocks in the background, under a clear blue sky.

Live Life, Enjoy Color

We don't just make colorful clothes. We make clothes that lift your mood, boost your confidence, and bring vacation home.

Each piece is designed to capture the carefree feeling of sunshine, sea breezes, and everything you love about warm weather.

40+ years in, our love for 100% cotton, quality fabrics is as strong as ever.

A blue lifeguard station labeled 14 stands on a sandy beach with American and California flags flying. The ocean waves are nearby, and a pier extends in the distance under a clear blue sky.

Made Here, On Purpose

Community has always been part of our DNA. From prototypes to production, we stay hands-on to ensure our design vision is consistently delivered.

By partnering with local Los Angeles makers for production and assembly in the USA, we proudly support our community, because Made in the USA is good for everyone!

A person stands barefoot on a sandy beach, holding a large blue and white towel that reads FRESH PRODUCE WERE BACK! Waves and rocks are visible in the background under a sunny sky.

Passion for Our Customers

Fresh Produce has never just been about the business, it’s about connecting with women and building confidence and empowerment through colorful, comfortable clothing.

We couldn’t walk away from something we’ve all built together. After all, a girl’s best friend might just be a great cotton dress, and her inner shine is the most important accessory.

Smiling woman in a wide-brimmed white hat and light blue outfit stands outdoors with a clear blue sky background. She holds her hat and poses confidently.

TOPS

A person in a white t-shirt and skirt stands on the beach, holding a woven bag with colorful flowers. Ocean waves are visible in the background.

BOTTOMS

A woman in a sleeveless lavender striped dress sits on a colorful blanket at the beach, smiling and looking to the side with waves and rocks in the background.

DRESSES

TOPS

BOTTOMS

DRESSES

𓇼 Let's Connect 𓇼

Visit us on Facebook and share the memories you’ve made in your favorite Fresh Produce styles, the places you’ve gone, the moments you’ve celebrated, and the little joys in between. We'd love to hear from you!

Smiling woman in a pink shirt and straw hat stands on a sunny beach, holding the brim of her hat with both hands. The ocean and blue sky are visible in the background.

A square swatch of light blue fabric with zigzag-cut edges, shown on a plain white background.

OUR COMMITMENT TO YOU

We Bring Happiness to Everyday Living.

With high-quality 100% cotton fabrics and colors that uplift your soul and spirit, we help every woman feel her brightest, boldest self.